The rising awareness of environmental sustainability gave growth to the green construction market. Green building is nothing else but a technology to develop an eco-friendly infrastructure. The main purpose of the rising demand for green construction materials is that these materials have lesser negative effects on the environment and human health as opposed to commercial and residential constructions. Apart from this, these buildings use fewer natural resources, less energy, and less water.  

There are various other factors that are providing a boost to the market, such as government policies that help the construction of green buildings, the high resale value of such buildings, and high consumer awareness regarding the benefits of living in such buildings. Due to the high demand for such materials, the key players in the market are constantly innovating with their product line. 

CertainTeed, a North American manufacturer and a subsidiary of Saint-Gobain is one of the major players in the green building materials market. The most important type of green building materials is structural, exterior, interior, etc. The company has introduced its felt ceilings offerings with the introduction of new product lines in 2020 with the increasing demand for felt in the interior designing space.  

The new Felt Baffles and Open Cell systems are ideal for lobbies, offices, classrooms, arenas, and commercial applications, which can turn any ceiling into a warm, and visually stunning architectural feature. The felt structures provide high acoustical performance up to NRC 1.10. Moreover, the new product is made from 60% recycled PET content that comes from plastic soft drink bottles, so the felt system is completely recyclable.  

Moreover, CertainTeed LLC, installed water recycling technology worth $4.3 million at its Kansas City insulation plant, which will help to reduce the plant’s usage of water by 227 million gallons per year. The technology will help the company to hold and reuse maximum water that is used on its different product lines. The water that used to travel into the sewer drains, the company reused that water with the help of a technology. 

Another innovation in the green materials market is made by the Netherlands-based company Leadex, which uses recycled polyvinyl butyral for waterproofing and sealing products. Every year in Europe, 1.5 billion kilos of PVB waste are generated. The company has set a target of putting waste to better use on all the world’s roofs. With this innovation the company is also partnering with various other construction companies to bring environment friendly products to the market.