loading...

Innovative mobile apps are streamlining operations and bringing efficiency to the Indian construction industry

Innovative mobile apps are streamlining operations and bringing efficiency to the Indian construction industry

Print Print Email Email

As more people are getting busier in their daily lives, innovative apps are being developed to meet the growing demand in each and every field. There is an app for everything, from choosing the right tools, color, furniture, and decorating the homes.

The construction industry, which has been sluggish in adopting digital technologies, got the right push from the recent pandemic. Consequently, construction and building material companies are seen to plunge into the digital space to run their businesses. Meanwhile, several construction companies started integrating digital solutions in their processes to develop unique apps in the Indian market. For instance,

  • In April 2022, Dalmia Cement (Bharat) (DCBL), one of the major cement companies in India, announced to launch industry’s first cement e-commerce mobile app, Dalmia Unload. This app will help the customers directly connect with DCBL and, hence, will receive better deals and faster delivery together with maximum discounts. With the app’s ‘Direct to Home’ feature, customers will also get efficient and seamless delivery. Thus, it is expected that this convenience will attract customers to stick to the app.

On the other hand, the small and independent home builders will be able to make better-informed decisions through this app. The builders, particularly, will be able to assess the building needs and get much-needed expert technical support from the app, thereby helping them get much-needed expert technical support from the app, helping them grow their businesses.

The app is the strategy of the company to diversify its product offerings to fit the evolving behavior of its buyers. Not only will the current customers but future customers also be attracted to the innovative offering, accelerating digital transformation across the organization. Therefore, it is anticipated that Dalmia Unload to see a rise in demand for its product range over the long run in the country.

  • Similarly, another construction material supplier, Godrej & Boyce, launched a mobile application called ‘GO TUFF’ in January 2022 through its business Godrej Construction. This app will help to streamline the supply chain management of the Ready-Mix Concrete (RMC) industry. Specifically, the app will help minimize human error and digitize the whole process of browsing, purchasing, and delivering in the construction industry.

Concrete is a prime component of the Real Estate and Construction Industries, and there have always been several issues surrounding the RMC market for a long period of time. Specifically, inconveniences such as improper understanding of customer requirements, subpar tracking of product delivery from the manufacturing plant to the site and many more have plagued the construction market. Therefore, Godrej Construction developed the Godrej GO TUFF app to reduce this wastage of time and dissatisfaction among customers.

Godrej GO TUFF will help the builders, developers, and contractors for residential and commercial projects to provide a common platform. This app, in particular, will help them to browse, view and order products under the categories of Ready-Mix Concrete (RMC) and Walling & Paving Solutions (WPS). However, the company's main clients can only get this app service, and it now has nearly 90active subscribers with over 150+ downloads.

Moreover, the company is constantly working with the app to innovate and introduce more customer-centric solutions to attract more customers. Specifically, Godrej & Boyce is working on improving the user interface & design of the app to enable a seamless user experience for the customers. Furthermore, to cater to many customers, the app will now be available in regional languages.

Therefore, it is expected that these mobile apps will pave the way for the future digitization of the construction industry and help customers to streamline workflow with other construction activities anytime, anywhere from any device.

To know more and gain deeper understanding of mobile payment in India, click here.

Featured Research

ConsTrack360 Insights
Sign up for ConsTrack360 Insights, and get a weekly roundup of market events, innovations and data you can trust and use.